OVERVIEW

September 2022

As the parent company of Merlin's Trucking, LJL Contracting LLC gives a fresh face to excavation and hauling. Located in Otsego, MN, LJL Contracting LLC provides land clearing, excavation, removals, material handling and hauling of aggregate throughout the NW Metro.

Being that this company is offering other services in addition to trucking -- we didn't want to limit the brand to such (so no "trucks", "tires", "roads", etc.). The logo mark is meant to convey skid steer tracks in a subtle way as well as give a nod to "movement". The main typeface features a tilt to match the angle of the logo mark. A simple change, but this detail makes a huge impact in the final project.