


OVERVIEW
April 2023
C.N.M. Tile & Stone is a Buffalo, MN based company specializing in residential tile and stone design and installation -- with a focus on kitchens, bathrooms, fireplaces, pools, basement bars, and heated flooring. Their work is clean, timeless, and highly detail-oriented, which served as the foundation for developing their brand identity.
The brand was designed to reflect the craftsmanship and structure at the core of C.N.M.'s work. Strong, classic typography paired with a minimal layout system conveys precision and professionalism. The color palette draws from natural stone -- warm neutrals, cool grays, and earthy tones -- creating a grounded, high-end feel. Subtle textures and grid-based design elements not to tile patterns without being overly literal.
Being a family owned and operated company, this brand needed to communicate that as well as experience, innovation, and quality. The result is a visual identity that's clean, confident, and built to last -- just like their tile and stone installations.







